In this episode of Intralogistics Insiders, Javier Miguélez, President of ARME (Spanish Mobile Robotics Association) and consultant at Moving Robots, breaks down the real challenges of intralogistics automation—and why technology alone isn’t enough.
For Miguélez, the main driver behind automation is simple: costs. Labor, inefficiency, and outdated technologies make manual operations unsustainable. But efficiency, he says, doesn’t come from faster robots—it comes from better design.
“If you don’t design the application correctly, you’re dead. The project won’t work.”
Throughout the conversation, Javier dismantles common myths in robotics: that automation always increases speed, that hardware is more important than software, and that obstacle avoidance is always useful.
He argues that automation’s true purpose is to reduce risk, not just cost, removing humans from dangerous tasks while creating new, higher-skilled roles.
We also explore the human side of transformation—why fear of failure and lack of knowledge remain the biggest barriers, and how companies can overcome them through education and experimentation.
From automotive to airports, Miguélez predicts the next big wave of automation will rely on flexibility, standardization, and AI-driven systems capable of installing, learning, and adapting on their own.
As he puts it, the industry’s future won’t be decided by who builds the best robots, but by who designs the smartest applications.
🎧 Step into this episode to hear how Javier Miguélez and ARME are helping Spain become a global benchmark in mobile robotics—and how intralogistics automation is reshaping the factory floor.
