If robots can already think, move, and optimize… why do so many warehouses still run on manual labor?
In this episode of Intralogistics Insiders, Simon Houghton, Director of Sales Northern Europe at Geek+, explores how warehouse automation is transforming logistics. He reveals why innovation in intralogistics isn’t about building smarter robots — it’s about rethinking how humans and machines work together.
Simon traces his journey from running a €10M distribution business to leading large-scale automation projects with Geek+. Today, the company operates in more than 40 countries, helping retailers like Next, Tesco, and Marks & Spencer reduce manual labor and increase efficiency through smart robotic systems.
He explains why AMRs (Autonomous Mobile Robots) are changing the game — from cutting down on walking time to optimizing storage and picking. The conversation goes deep into the software behind warehouse automation, showing how algorithms, scalability, and fleet management define the true strength of Geek+.
Simon also discusses the human side of automation: workforce challenges, resistance to change, and how robotics can create safer, higher-skilled jobs instead of replacing them. He emphasizes that the real competition isn’t between robots and humans — it’s between companies that automate and those that don’t.
“If you don’t automate, you’ll close,” Simon says. “The future of warehousing can’t be manual.”
Looking ahead, he talks about hybrid navigation systems (VSLAM + QR), goods-to-person robotics, and even humanoid collaboration — technologies that will define the next decade of intralogistics.
🦾 Step into this episode to discover how Geek+ is shaping the future of warehouse automation — one robot at a time.
