In this episode of Intralogistics Insiders, Magi Sanchon Beta Robots intralogistics automation reveals what really happens when robotics meets creativity.
As COO of Beta Robots, Magí helps companies turn ambitious ideas into machines that actually move — and think.
Founded in Barcelona, Beta Robots specializes in designing and developing robots for logistics, agriculture, manufacturing, and even theme parks. Their mission: create robots that adapt to humans, not the other way around.
“Anyone can build a robot,” Magí says. “The challenge is making it safe, smart, and aware of its surroundings.”
The company’s process starts with three foundations — vision, navigation, and safety. Each robot must know what it sees, where it’s going, and how to react when something unexpected appears. That’s where software becomes essential.
Beta Robots doesn’t just build machines; it builds intelligence.
Through AI and fleet management software, they connect multiple robots under one system that learns from movement and adapts in real time. Standards like VDA 5050 make it possible for robots from different manufacturers to communicate fluently — a crucial step toward true interoperability.
For Magí, the future of robotics is not just technical — it’s human. The goal is collaboration, not replacement. Beta Robots even works with startups in early prototyping stages, helping them transform bold concepts into functional automation.
💡 Listen to learn how Magi Sanchon and Beta Robots are designing the next generation of robots — intelligent, safe, and ready for the real world.
