A few weeks ago, the Suitbro team packed up cameras, drones, and a wealth of expertise to travel to Denmark for an intensive multi-day shoot with Geek+. Our mission? To capture the power of their PopPick solution in action and craft a compelling visual story that highlights its efficiency, precision, and game-changing impact on warehouse automation.
Immersed in Innovation
Arriving on-site, we were welcomed by the Geek+ team and their partner, STL, who were instrumental in coordinating the logistics of the shoot. The warehouse, a state-of-the-art facility optimized for intelligent automation, provided the perfect setting to showcase PopPick’s cutting-edge capabilities.
One of the key elements of the project was capturing the seamless integration of PopPick within a live operational environment. Unlike traditional automation solutions, PopPick enhances storage density while increasing picking efficiency, making it a standout choice for businesses looking to optimize their logistics.
The Filming Process
Over the course of three days, we worked meticulously to bring the technology to life on screen. Our approach blended:
- High-energy action shots to showcase the system’s speed and precision.
- Cinematic close-ups of the robots at work, emphasizing the mechanics behind their smooth operation.
- Interviews with key stakeholders, including Geek+ representatives and STL partners, to provide context on how the solution is revolutionizing logistics.
- BTS (Behind-the-Scenes) moments, highlighting the teamwork and expertise that went into the project.
A particularly exciting challenge was capturing the PopPick system from unique angles, including dynamic drone footage that showcased its large-scale movement across the warehouse. With careful lighting adjustments and creative storytelling, we built a narrative that doesn’t just document the technology—it makes viewers feel its impact.
Beyond the Shoot: A 360° Content Strategy
This project wasn’t just about filming a video; it was about creating a full digital lead-generation strategy leading up to LogiMAT 2025. Our deliverables include:
- A hero case video showcasing PopPick’s benefits.
- Social media content designed for maximum engagement.
- Technical product footage to support sales efforts.
- Podcast-style interviews providing deep dives into the technology’s value.
We’re excited to see how this campaign unfolds, helping Geek+ strengthen its positioning in the European market and beyond.
Stay Tuned
This trip reinforced our belief that great storytelling isn’t just about capturing footage—it’s about crafting narratives that make technology relatable, aspirational, and unforgettable. Stay tuned for the final video rollout and behind-the-scenes insights as we prepare for LogiMAT 2025!