AI-native growth partner for industrial B2B
Win more
business.
We turn your technical expertise into marketing that helps buyers understand your value and choose your company.
Complex technology.
Clear commercial value.
01 / ENGINEERED TO GROW
Strategy. Creativity. Execution.
Growth systems built by engineers.
The work. The outcomes.
Three businesses. Three next chapters.
Synapticon
↗
10×
Revenue growth. Three years.
A connected marketing system for a growing motion control business.
Yardstick
↗
Strategy & launch.
Yardstick Robotics.
Strategy and launch for Yardstick Robotics.
Generative Bionics
↗
In the spotlight.
Gene01, introduced to the world.
Launch support and press coverage. An invitation to AMD’s Advanced AI event.
The approach
We engineer
growth.
You’ve built a strong product and a business around it. Now you need marketing that helps you reach your next stage of growth.
We bring strategy, creativity, and execution together. We identify opportunities, build campaigns around them, and use the results to decide what comes next.
01 / Strategy
Your strategy starts
with the business.
Who should buy from you? Why should they choose you? What’s stopping them?
We connect your commercial goals with your product, market, and customers to give your marketing a clear direction.
Strategy
Tom Selva
An engineer with leadership experience at Smart Point and ARCA. A founder’s perspective on where to compete, what to prioritise, and how to turn technology into a commercial opportunity.
Smart Point · ARCA · Imperial College London
Founder & engineer
Xavier Alonso
Experience inside Ingenia and Elmo through major stages of growth. Technical understanding connected to the commercial challenge: helping buyers see why your product is worth choosing.
Industrial engineering · Business growth
Knowledge & AI
Your expertise
is your advantage.
Put it to work.
Your engineers know why the product works. Your sales team knows where buyers hesitate. Your customers know what made the difference.
We connect that knowledge with research and ongoing industry conversations—so it informs the strategy, the message, and the work.
01
Close to your industry.
Through Industry Focus, we speak with the people building and adopting industrial technology. Their perspectives help us ask better questions.
02
Knowledge that stays connected.
AI connects interviews, technical documents, research, and customer insights in a shared knowledge base. Your expertise becomes easier to find and use.
03
More capacity. Human judgment.
AI accelerates research, analysis, and production. Our people check the evidence and decide what deserves to reach your audience.
AI-native. Human judgment at every decisive step.
02 / Creativity & campaigns
Make your value
hard to miss.
A strong product gives us something worth saying. A strong idea makes people pay attention.
We turn your positioning into campaigns that make your offer clear, your brand memorable, and the next step compelling.
Yardstick / Product launch
Creative range. Industrial understanding.
Santi · Creativity & campaigns. Experience across consumer brands and industrial B2B, including work for FANUC. Creative range to challenge conventions. Discipline to keep your message clear.
Craft & execution
Quality your
customers can see.
Every film, campaign, and website helps buyers judge your company. We make sure the work reflects the quality of what you build.
01 / Cinematic production
Real technology. Captured properly.
On factory floors and inside laboratories. Your people, products, and processes, filmed with cinematic quality.
02 / Precision 3D
Make the invisible understandable.
Reveal mechanisms, movement, and performance a camera cannot show.
By design.
Luis
Design & development
Websites and digital experiences that make your value clear and help interested buyers take action.
On location. In the detail.
One in-house team
Better work.
Faster learning.
Your strategists, creatives, filmmakers, designers, and developers work together from the start.
They share the context, challenge each other’s ideas, and solve problems directly. Less gets lost between the brief and the finished work.
That makes it faster to develop an idea, put it into market, and improve it—with a shared standard for everything carrying your name.
One team, responsible for the whole.
03 / The growth loop
Every launch is
a chance to learn.
We agree on the commercial objective, define what we believe will move it forward, and build a way to test it.
AI helps us connect the findings and retain what we learn. Our team uses the evidence to refine the strategy and decide the next move.
01Set the goal
→
02Form a hypothesis
→
03Build & launch
→
04Measure & learn
↺
Keep the business
outcome in view.
Qualified enquiries. Sales opportunities. Pipeline contribution.
Measures agreed with your team, tied to your commercial goals.
Your next stage of growth
What should
marketing make
possible?
Enter a new market. Launch a product.
Reach more of the right buyers.
Tell us where you want to go
and what’s getting in the way.